Alternate URL Ads Development Blog

The most common question that we encounter is "How much money am I actually losing because of PSAs?" I wish there was a simple answer but alas the answer will vary from site to site.

However if we had a rough idea of:

• Number of Pages in your Website
• Average Pages Views per Page
• Percentage of PSAs Displayed
• Average CTR
• Average CPC Payout

We could try to estimate the amound of money any given site is losing. To make this a less daunting process we've created a handy PSA Lost Revenue Estimation Tool.